Your Knowledge.

So Many Ways To Share It.

YOU KNOW YOUR STUFF. NOW WHAT?

I've been there

You have the expertise, the credibility, and probably an audience that already trusts you.

You know your knowledge can transform people’s lives.

What you don’t have is clarity on what to build, which format makes sense, and how to get it to market without wasting months going in the wrong direction.

And even if you knew exactly what to build, the systems and tech stack needed to market and deliver it are not something you want to figure out alone.

That’s exactly where I come in.

ONE SIZE DOES NOT FIT ALL

there are many ways to package your knowledge

Most experts assume they need to build an online course.

Sometimes that is the right choice.

But there is a whole spectrum of knowledge products available, from a simple digital download or tiny offer all the way to a full membership or hybrid coaching program.

The right knowledge product depends on your audience, your expertise, your time, and the transformation you want to deliver.

That is exactly what we figure out together before we build anything.

THE EXPERT BEHIND THE EXPERT

so you can focus on what you do best

You bring the knowledge. I bring the strategy, the systems, and the launch plan. We work together to get your knowledge product to market, and we share in the results. That shared stake is not incidental. It means I am as committed to the success of your knowledge product as you are.

What you deliver to your audience is always yours. I work behind the scenes so you can keep doing what you do best.

HOW WE HELP

we meet you where you are

COURSE BUSINESS DEVELOPMENT PROGRAM

Our Course Business Development Program is not a standard program.

We work with our 9-step framework, but we don’t believe in standard solutions for unique clients. Which is why we meet you where you are.

Depending on where you are in your course business journey and where you want to go, we will advise you on the program we think is right for you. We will attach a price card and ideal time frame to our proposal.

Let’s explain how this works in practice by giving some examples.

Entrepreneur A is an established coach and wants to add online courses to his business because he wants to offer his expertise to people who cannot afford his 1-on-1 coaching. His brand is established and the strategic foundations of his business are in place. We will do a quick audit of what is already there to check that the course business fits within these strategic foundations.

Miss Z is a successful professional. She is a project management specialist and dreams of starting her own course business on that topic. She has no experience in running a business and needs to set up everything from scratch. With her we’ll workshop through the complete 9-step framework.

And of course many other variations are possible as well. Just book a discovery call at the bottom of this page to explore how we can help.

SOME OF THE THINGS WE CAN HELP WITH

to make your life easier

COURSE BUSINESS DEVELOPMENT

We know how to strategize, and we have been teaching online for 10+ years. We would love to help you build your course business through our 1-on-1 Course Development Program. In 3 sessions (in 3 or 6 weeks), we help you bring your course business to life. Especially for first-time entrepreneurs

COURSE OFFER DESIGN INTENSIVE

You are eager to move forward and want to make big strides in getting your course business of the ground. You want to add courses to your business. During our VIP Intensive we will plan and detail your course curriculum, your course delivery, and your course offer. Just book a discovery call.

PICK MY BRAIN SESSION

You don’t need the 9-step framework or a VIP Intensive. You have specific questions you want to ask or you want to spar about your ideas. You want maximum flexibility and access to our elaborate expertise. Feel free to pick my brain for an hour or more. We meet you where you are!

THE 9-STEP FLUKS FRAMEWORK

a structured and proven approach to

START WITH YOU

Together we look at where you are coming from; knowledge, competencies, values, and vision. The whole shebang.

YOUR AUDIENCE

Then we work on your audience. Who are they? Which problem will you solve for them? What are their dreams and desires?

IDENTIFYING TOPICS

Which topics could you teach based on your knowledge and expertise that are relevant to your audience? Is there competition?

VALUE LADDER FIT

How do potential courses fit into a current or future value ladder? How do existing or future services relate to the course?

FRAMEWORK & CHANNELS

Which framework will you be teaching? What are your distribution channel options, and what is your teaching or delivery method?

YOUR POSITIONING

What is the best way to position your course and business? And how should we position your brand? Different things. All important.

COURSE CONTENT

In this step, we determine what is needed in course content and how this content should be created.

COURSE DELIVERY

Decisions need to be made here on what the exact delivery method should be. This is also important to know the tech stack requirements.

COURSE OFFER

In the last step, we determine how the course will be offered to the audience. Think pricing, bonuses, guarantees, etcetera.

IS THIS FOR YOU?

let's find out

You are a good fit if:

You are a genuine expert with proven knowledge, your own approach, or a framework you have developed.
You have gone through the transformation yourself or have helped others in a 1-to-1 situation.
You create content around your topic and have an engaged following of at least 5K.
You are ready to make the move from 1-to-1 to 1-to-many.
You currently earn through sponsored deals or affiliate marketing and want to add a knowledge product as an additional income stream.
You are looking for a partner, not a supplier.
You are committed, open, and ready to do the work that is yours to do.

Does this sound like you? Let’s talk.

THIS IS NOT THEORY

I've practiced what I preach

I know this world from the inside. The successes, the failures, and everything in between.

In 2012, I launched my first knowledge product.

It bombed.

Spectacularly.

But you learn more from your mistakes than from the things you did right. That humbling experience set me on a path of figuring out exactly what works and what doesn’t.

Before that, I spent over a decade as an interim manager and consultant running large-scale marketing and branding projects for major Dutch organizations, including PostNL, Nuon, and Scoot.

I studied Business Administration at Nyenrode University, hold a Master’s in Strategic Marketing Management from TIAS Business School, and taught marketing at universities in the Netherlands and Spain. I have studied Instructional Design extensively and completed a Design Thinking course developed by MIT professor Eppinger.

In 2019, I repositioned my agency as Fluks, a Knowledge Commerce Agency. After years of working with experts who were essentially selling their knowledge one-on-one, I saw the pattern. Helping them build a one-to-many knowledge product is where my skills, experience, and enthusiasm converge.

Most advisors go deep in one direction. I went wide. And that makes all the difference.