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Information Isn’t Transformation: Why Your Paid Newsletter (or Podcast) Won’t Get Someone From A to B
In all my years working with experts, I have never once advised someone to make a paid newsletter their only...
An Ebook That Just Informs is Half a Product
In the knowledge commerce industry, the ebook has become the default entry-level product. Create something, turn it into a PDF,...
Why I pivoted (and what finally made it click)
In basketball, a pivot is one of the most deliberate moves you can make. You keep one foot planted and...
When One Domino Falls: How Small Missteps Can Derail Your Business
When I was young, I loved watching those epic domino events on TV. Days and days of careful construction, thousands...
Solve the Root Cause, Not the Symptoms: A Lesson from Life and Business
We’ve all faced moments when a sudden problem throws off our plans. Sometimes painfully so. But what if those moments...
Establishing Your Expertise Brand: Effective Strategies for Knowledgepreneurs
As a knowledge entrepreneur or online course creator, establishing yourself as an expert is essential to inspire Know-Like-Trust. It involves...
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