Will ChatGPT Make Online Course Creators Redundant?

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Some time ago, a friend of mine expressed her worry about ChatGPT and how it would impact their copywriting business. I told her that I wouldn´t worry about it for a number of reasons. No one knows their clients as they do. Every client is different and needs a different approach, and probably has a […]

Affiliate Marketing 101: A Guide for Online Course Creators

Knowing the ins and outs of Affiliate Marketing is like having a secret weapon for your business, and let’s face it – who doesn’t love a good secret weapon? Listen up, course creators, have you ever heard of this thing called affiliate marketing? It’s basically like having a team of mini-mes out there promoting your […]

The Knowledge Entrepreneur’s Value Ladder

A picture says more than 1000 words. And pictures with words do an even better job! This is why I created an infographic of the Knowledge Entrepreneur’s Value Ladder for you. A value ladder is a sequence of offerings that increase in value. This is why you have to read the image below from the bottom […]

Are You Cut Out to be an Online Course Creator?

I was a self-employed change manager & consultant for 13 years and an agency owner for the last 13. I’ve had just as many ups as I’ve had downs, but there’s one thing I’ve never done. QUIT. I mention this because after focusing on Knowledge Commerce for the last 4 years and meeting so many […]

How EU VAT Applies to Online Courses

European Union VAT rules, in general, can be quite complicated and confusing, especially since there have been changes in EU tax law over the last few years. These changes have influenced how online courses, or offline for that matter, should be taxed. The way of applying the EU VAT rules also influences the technical requirements […]

Value Positioning the Knowledge Entrepreneur


Recently I wrote an article for Calibrated Leadership Magazine on “Why any business needs positioning.”  Any business needs to have a solid positioning to stand out from the crowd and in order to have a strong internal compass guiding its choices and decisions. Positioning for the knowledge entrepreneur can be especially challenging as there are […]

Do I Need an LMS?

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You have this great idea for a course and you are wondering how to present it to your audience in the best way possible. For you, but also for your business.  “Do I need an LMS?” is then a very important question. Manual vs. automated processes It is always the choice of the online course […]

30 Online Course Topics to Inspire You

Got something to teach?

For many experts, it can be quite difficult to come up with a topic they could create an online course on. Simply because they think that because they know how to do certain stuff, everyone else does as well. But that is not true and I come across it all the time. Just the other […]

9 Criteria to Find Your Ideal Client

Ideal Client

As a starting Knowledge Commerce Entrepreneur or one in tough economic times, you may think that you are happy with every customer that walks in the door. However, after working with a range of customers you could come to the conclusion that not all customers are created equal. Unless of course, you live in a […]

5 Mistakes Not To Make If You Want Happy Customers


Years ago when we were with another internet provider, I woke up one Saturday morning at 7 to find the internet not working. Why it wasn’t working I did not know, and though I wasn’t planning to do any work that weekend, it was inconvenient. A text message to the provider however still wasn’t answered […]