Affiliate Marketing 101: A Guide for Online Course Creators


Blog Post Affiliate Marketing 1918x845

Knowing the ins and outs of Affiliate Marketing is like having a secret weapon for your business, and let’s face it – who doesn’t love a good secret weapon?

Listen up, course creators, have you ever heard of this thing called affiliate marketing?

It’s basically like having a team of mini-mes out there promoting your stuff and getting paid for it.

In this post, I’ll break it down for you in a way that even the most technologically challenged person can understand. Trust me, it’s not as scary as it sounds.

What is it?

Affiliate marketing is when you, the course creator, partner up with another person or company (affiliates), and they help you sell your stuff. You’ll give them a special link, and when someone uses it to buy your course, the affiliate gets a cut of the sale. Easy peasy.

Elements of Affiliate Marketing:

  • The Merchant: That’s you! The creator of the course.
  • The Affiliate: The person or company that’s going to help you sell your stuff. Sometimes also called a publisher.
  • The Customer: The person who buys the course through the affiliate’s special link.
  • The Commission: The amount of money the affiliate gets from each sale.
  • The System: The tech used to track the affiliate links and commissions.

How does it work?

You create an affiliate program and give your affiliates a special link.

The affiliate promotes your course through its website, social media, or personal networks.

When someone uses the affiliate’s special link to buy your course, the affiliate gets paid a commission.

You track all the link clicks, sales, and commissions through cookies or special tracking codes.

Benefits for Online Course Creators

Reach: With affiliate marketing, you can reach audiences you never thought possible.

Cost-effective: You only pay your affiliates when a sale is made. It’s like having a sales team without the overhead.

Credibility: When other people are promoting your course, it automatically makes it more valuable.

New Audiences: Affiliates may have access to audiences you don’t have access to, which means more potential customers for you.


In short, affiliate marketing is a game-changer for online course creators.

It’s a cost-effective, easy way to make sales while you attend to other aspects of your business.

By understanding the basics of affiliate marketing and how it works, course creators like us can leverage this strategy to grow our businesses and make more money.

So what are you waiting for?

Take action!


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