Some time ago, a friend of mine expressed her worry about ChatGPT and how it would impact their copywriting business.
I told her that I wouldn´t worry about it for a number of reasons. No one knows their clients as they do. Every client is different and needs a different approach, and probably has a different tone of voice and vocabulary. AI needs good prompts to write something that would be usable for their clients. So I advised her to use it to save time, but for now, not to worry about being replaced.
But then yesterday, while I was reading an article on 35 ways people are using AI right now, it got me thinking.
The impact of AI on knowledge workers
Would AI impact knowledge workers the same way automation and robotics have impacted factory workers?
And what does it mean for online course creators? If AI can give your students the answers to all their questions, then why would a course still be needed?
But I think that ChatGPT can’t replace online course creators. First of all because it is a known fact that it sometimes makes up information or simply gets things wrong.
Secondly, when I work with course creators, we always discuss their framework. The method that they developed in working in their field of expertise. Their way of getting from A to B.
I, for instance, have different methods of reaching an outcome for a client when it comes to creating a business and brand positioning, course curriculum development, creating their websites, their corporate identities, and brand names, to name a few things.
A course creator’s framework is something that an AI can’t do. Perhaps they could create a framework, but it is not yours, and it is not what makes you unique.
As an online course creator, you bring something to the table that an AI just can’t match.
You have specialized knowledge, experience, and creativity that lets you design courses tailored to meet the needs of your audience. You can create engaging and interactive learning experiences that keep learners motivated and interested in the subject matter. Plus, you can foster discussions and build communities around courses.
Giving information vs. teaching
An important point is that while AI can generate text and answer questions, it can’t replace a well-designed course curriculum. Creating a course takes more than just providing information. Online course creators can use their expertise to structure and present information in a way that’s easy to follow and understand.
Online course creators can also provide various resources that complement the course content, such as quizzes, assignments, and projects. These resources can help learners reinforce their knowledge, apply their skills, and track their progress.
Finally, online course creators have that human touch that an AI can’t match. As an instructor, you can empathize with learners and understand your audiences’ needs and struggles. You can offer encouragement, motivation, and personalized feedback to help learners overcome challenges and achieve their learning goals.
It doesn’t mean AI can’t help out! AI can still make the work of online course creators easier and more efficient. You can use AI’s natural language processing abilities to analyze learner feedback and identify patterns that can inform course improvements. Plus, you can use AI’s language generation capabilities to create engaging and interactive learning experiences that supplement your course content.
So, in a nutshell, while ChatGPT can’t replace online course creators, you can use it to make online learning a better experience for everyone and perhaps save some time while you’re at it.
It is a bit like what I told my friend some time ago about her copywriting business. And just to be sure, I asked ChatGPT what they thought of it, and know what, they agreed with me!
By the way, I created the image of the black woman with AI. What do you think?