When One Domino Falls: How Small Missteps Can Derail Your Business
When I was young, I loved watching those epic domino events on TV. Days and days of careful construction, thousands of dominoes set up in intricate patterns, all for that one breathtaking moment when the first piece was tipped. If every domino was perfectly in place, the result was pure magic. But if even one […]
Knowledge Entrepreneurship: An Approach to Sharing Expertise
Experts explore different approaches to share their know-how, make a difference, and create value in the dynamic world of knowledge entrepreneurship. Whether through consulting, books, online courses, or workshops, the avenues vary in the level of involvement between the knowledge sharer and the recipient. Let’s explore these avenues through the lenses of ‘Done For You’, […]
Mastering Strategic Marketing: The Crucial Link Between Planning and Execution
Strategic marketing guides companies toward success. It encompasses various critical activities, from product launches and pricing strategies to market research and collaborations. However, the true key to unlocking its potential lies in the concepts themselves and the meticulous planning and seamless execution that underpin them. The Power of Strategic Marketing Strategic marketing transcends mere promotion; […]
When Should Knowledge Entrepreneurs Delay or Even Avoid Creating an Online Course: A Strategic Approach
In the booming world of online education, creating and selling online courses has become a popular venture for knowledge entrepreneurs. However, not every situation is conducive to a successful online course. There are specific cases in which knowledge entrepreneurs should exercise caution or even wait before diving into the realm of online course creation. Let’s […]
Creating The Audience Persona for Your Online Course
As an online course creator, understanding your audience is one of the most critical steps in your journey to success. To effectively reach and engage your target audience, you need to create a detailed Persona. This Persona is a fictional representation of your ideal student, and it helps you tailor your courses, marketing strategies, and […]
The High Ticket Approach: Why Selling Expertise 1-on-1 First Can Be a Game-Changing Strategy for Online Course Creators
In the ever-expanding world of online education, the desire to create and sell courses is prevalent among experts in various fields. It’s an enticing proposition – the potential to share knowledge, reach a wide audience, and generate income through a 1-to-many model. However, many aspiring online course creators rush into launching courses without fully considering […]
Value Positioning the Knowledge Entrepreneur
Recently, I wrote an article for Calibrated Leadership Magazine on “Why any business needs positioning.” Any business needs solid positioning to stand out from the crowd and a strong internal compass to guide its choices and decisions. Positioning for the knowledge entrepreneur can be especially challenging, as there are many ideas and suggestions for running […]