Information Isn’t Transformation: Why Your Paid Newsletter (or Podcast) Won’t Get Someone From A to B
In all my years working with experts, I have never once advised someone to make a paid newsletter their only way of teaching what they know. Not because newsletters are bad. There are excellent newsletters out there, written by super smart people, sharing a wealth of knowledge. The thing is, they share knowledge but don’t necessarily […]
An Ebook That Just Informs is Half a Product
In the knowledge commerce industry, the ebook has become the default entry-level product. Create something, turn it into a PDF, sell it. Simple enough. But here is something worth thinking about: an ebook is just a format. It tells you nothing about what is inside. And what is inside makes all the difference. Most ebooks […]