WANT TO BUILD A POWERFUL BRAND?
WE UNDERSTAND THIS BRAND YOU WANT TO BUILD!
we really do
You are an entrepreneur and coach, consultant, or any other type of expert offering their knowledge to their clients. And as an expert in your field you want to set yourself apart. You want to build that brand that your audience wants to work with.
The thing is… you know what you are good at but you also know what you don’t know. Positioning and building your brand is something you have never done and need some help with that.
Besides, sometimes you just need outside help to highlight all the wonderful things you are and can do for others! It can be hard to look at yourself and communicate to the world what makes you and your business great.
How to position your business? How to position your brand? How to distinguish yourself? What should your brand message be? And perhaps even your business name? And your visual identity? And how to be “on brand” consistently and authentically? There are plenty of things to tackle when it come to positioning and building your brand.
You want – need – someone to help you develop and build your expert brand. Like you help others with their challenges.
We have been there and can help you create something unique!
WE HAVE BEEN CREATING BRANDS FOREVER
from world class brands to startup and entrepreneurial brands
We’ve been doing so since 1990.
We started with product brands. Later on we switched to corporate, employer, and service brands. To us knowledge brands are a subset of service brands.
We strongly believe that entrepreneurial service brands are always built on the personal values of the founder.
After working with us:
HOW WE HELP
we build from the ground up
Over the course of 30+ years we have developed our own method for helping you build the strongest brand possible.
Together with you, we workshop through the steps in The True Expert Brand Framework.
These steps are ideally done in 3 sessions. The number of sessions, however, depend on the stage your business is in and how much insight you have into your internal and external situation. And on what type of decision maker you are.
For every session, we prep, and so does the client. We schedule multiple sessions because we know that in many cases research and reflection on choices is needed. Stepping away is often the best way forward.
THE TRUE EXPERT BRAND FRAMEWORK
our unique and proven approach
START WITH YOU
Together we look at where you are coming from. What drives you? What are your values? What is important to you?
SET YOUR NORTH STAR
What is your purpose? What is your vision? What are your goals? What do you want to accomplish?
PICK YOUR AUDIENCE
Then we work on determining your target audience. Who are they? Which problem will you solve for them?
PINPOINT YOUR NICHE
Which market do your operate in? Which services or products do you offer? And who do you offer what?
DETERMINE YOUR AUTHENTIC BRAND
In this step, we determine what your brand stands for. How will your brand set itself apart from the competition?
FORMULATE YOUR BRAND PROMISE
What is the promise that you make to your target audience? What will you help them with? Better than your competition does…
IDENTIFY YOUR BRAND TOUCHPOINTS
What are you brand’s touchpoints? How do they impact building your brand? What are your guidelines for each of them?
DEVELOP YOUR BRAND STRATEGY
How will you build your brand? What is your strategy? Which media will you use? Which tactics will you apply?
WHY BELIEVE US?
you don’t have to but this may help…
IS THIS FOR YOU?
Did you answer YES to all questions? Then plan your FREE Discovery Call now!
WHAT HAPPENS NEXT?
Schedule a time to speak with Pepita
Fill out a questionnaire for our prep
Show up for the Discovery Call!!!
BOOK YOUR CALL TO DETERMINE IF THIS IS FOR YOU
READY TO BUILD THAT TRULY EXTRAORDINARY BRAND?
we can help you!